Private Label Content

Private label content is all the rage at the moment as people strive to set up keyword-rich Adsense content sites without having to write all the content themselves.

What is Private Label Content?

Private label content includes articles, reports, courses and books that are written anonymously and sold for the purpose of being taken apart and altered, repackaged, sold in parts or reassembled in any way, for the benefits of the purchaser. There are usually some conditions, and most providers of private label content stipulate that it should be altered quite significantly so that it appears to be "your own".

How much does it cost?

How long is a piece of string? I have seen private label content available for $25 a month and for $297 a month. If you are paying top prices you are probably going to get graphics, web site templates, keyword research and possibly joint venture partnership research already done for you. Access to the content may also be limited to a a certain number of subscribers per month. It is obviously a very lucrative market! If you have 500 subscribers all paying you $297 a month for your content, you are earning nearly $150,000 per month before costs.

Should I buy Private Label Content?

It depends. Any site you create will be more original, more genuine and more useful if you provide your own content (assuming you have something useful to say!) But writing your own content takes time, and you can't be an expert on everything. Sometimes private label content can be the means to get a site up quickly, and can inspire you to start a site you may not have tried otherwise.

I have used various private label content sites and I have some very useful for bulking out the content on some of my niche sites. I use the "articles" as content only, as I don't believe in putting my own name to content which I submit to article directories as my own, if I haven't actually written it. Some people do, quite happily - but I prefer not to. And in fact, the best article directories are rightly stamping down on this practice, for reasons made clear (if they weren't clear enough already) in this article:

Article Directory Managers Take Stand Against Private Label Content (article)

I have found other private label content providers to be a complete waste of money, with poor quality articles which you wouldn't want to put on your site, let alone put your name to. In fact, one of the private label content providers I subscribed to (for a very short time) offered articles which had obviously been written by a robot.

A rant (from me) about article robots

The third provider is still a very new experience - I haven't really had time to make up my mind. What I have looked at so far appears to be good qaulity and definitely worth the money I may charge for it. If that proves to be the case I will let subscribers to the newsletter know of my findings.

I always, without fail, get seduced by the concept of private label content. It is so appealing, so quick, so easy, so painless - or so it sounds. In practice, there is still a lot of effort involved if you are going to stand by the finished article or product, and the sheer volume of content - on subjects which you might not otherwise have considered - can be frightening and even off-putting.

If you are going to try private label content products I would dip your toe in the water carefully and see whether it suits you, rather than diving right in with an expensive offer. There are some suggested Private Label Content providers listed below.

How can I use Private Label Content?

You can use Private Label Content in many ways (though you must read the terms and conditions carefully as each provider has their own restrictions).

A manual or ebook

• Revamp the product, add your own name and links, and sell it as your own
• Revamp the product, add your own name and links, and give it away to generate traffic and leads
• Convert it to audio and sell the mp3 download, or burn it to CD and sell that
• Break it up and make it into a mini-course or use it in your newsletters
• Break it up and use it as content on your site

Articles

• Rewrite the articles to make them your own and submit them to article directories to drive traffic to your site
• Rewrite the articles and use them in your newsletters or mini-courses
• Rewrite the articles and use as content on your site
• Rewrite the articles, record them, and start a podcast

Where can I find Private Label Content?

These are various private label suppliers which I use and recommend:

Paul Kleinmeulman's Private Rights Articles 2
Paul Kleinmeulman's Private Rights Articles 2 provides 200 articles every month (usually provided in two tranches) on interesting niches. The articles are generally well written and useful! The cost is just $29.97 per month, which seems like pretty good value to me. Paul Kleinmeulman (from Australia) provides a useful and entertaining blog and has recently added some excellent videos.

All Health Content
30 private label articles, 10 new product profiles, 10 healthy recipes and a 7-10 page special report each month. Related affiliate programs are also suggested. Subjects include diet and weight loss, acne, fitness, healthy eating, health foods, alternative health, skin care, yoga etc

All Mom Content
This comes from the same providers, and again you will receive 30 private label articles, 10 product reviews, 10 family recipes and a 7-10 page special report every month, together with suggested affiliate programs. Subjects include toddlers, babies, teens, family budgets, family holidays, pregnancy, holidays, looking after mom and much more.